Mike Baer, Founder

Mike’s career has followed 4 distinct but parallel tracks.


Mike spent 15 years launching and growing churches in Tennessee, South Carolina, and Texas. He is a graduate of the Evangelical Institute, Flagler College, and Dallas Theological Seminary. He is still very active in church leadership, teaching, and writing on spiritual subjects.

International Business Incubator

As founder of the Jholdas Project and now Third Path Initiative, Mike has been involved in programs that launch and scale small businesses around the world, especially among the persecuted and impoverished. He is a regular speaker at international business conferences and has written prolifically on the subject of social enterprise, business as mission, and poverty alleviation.

Business Coach and Culture Builder

For over 30 years, Mike was a consultant and senior executive for TRC Staffing and, later, EmployBridge (America’s largest light industrial staffing firm). He has worked with large and small companies, including Turner Broadcasting, the Federal Reserve Bank, Cape Environmental, and Case Tractor. With a broad experience of leadership development, turnarounds, organizational change management, strategy development, lean manufacturing, startups and scale ups, Mike has the context for coaching and culture.

Husband, Father, Grandfather

Mike and his wife of over 40 years live in the mountains of North Carolina where she operates an award winning bed & breakfast inn. They have two married daughters, 7 grandchildren, and a world famous Golden Retriever, (aka, Callie the Flag Eating Dog).