Creative Compassion

People are frightened; they are confused; and they need help. Compassion means that we feel their pain and we move to help. It’s feeling turned into action.

Creativity is connecting things that weren’t connected before, seeing things fit together differently.

Now imagine you are a rum distillery and COVID-19 comes along. There’s a serious lack of hand sanitizer. What do you do? You see the connection between your production and packaging machines and hand sanitizer for the public. You pivot and almost overnight begin to manufacture and sell something sorely needed to help.

Thank you, Bacardi!

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